I follow E! on Twitter because I like my dose of celebrity gossip and entertainment news, and one thing I notice on E! is that they like to tweet about Kim Kardashian and her sisters a lot. That’s understandable, because they’re stars of a TV show on the E! network and obviously they have logical reasons for wanting to build their celebrity power a lot.
Click on the link, and it’s often really inane and banal things, like “Kim Kardashian tweets a picture of herself before going to bed” or “Kim Kardashian pumps gas in a bikini”, and the text will likely offer not much more than a picture and a 2-paragraph story that’s summed up by “Wow she is so hot. Don’t you want to be her?”
But what’s really interesting are the comments that appear under the story. Scroll down a bit, and you’ll see hordes and hordes of haters flooding the post with comments like “She is such a fake piece of trash.” or “Kim KarTRASHian is so worthless.”
Occasionally there’ll be a supporter who will say “Don’t read these stories if you don’t like her, hater! I think she’s fabulous! I love you, Kim!” but the significant majority of the comments come from people who dislike Kim… and it’s a frighteningly huge amount.
It seems like Kim Kardashian really embodies the phrase “Someone you love to hate” and it has resulted in a crap-load of hits for E!, whether it’s from fans or haters.
Now as a blogger, would you rather run a well-respected and lightly-visited blog or would you want to have the Kim Kardashian effect? Would it matter to you if your visitors hurl abuse at you, as long as they keep coming back and racking up your blog hits?
Or maybe you’re a character in a Twilight fan-fiction and your inner goddess totally gets off on the abuse.
PS Sorry for the lack of updates recently… I’ve been hard at work on my Tegan and Sara video, and I think it’s probably going to get done pretty soon!