Like 99% of other gamers out there, I’m pretty much dying to play the soon-to-be-released Diablo III. This game is 10 years in the making, has a massive following, and is pretty much destined to just sell itself.

That said, it still wouldn’t hurt to put a bit more effort into its copywriting, Walmart!

Check out Walmart’s write-up on Diablo III. It’s atrocious.

It has such amazing lines such as:

  • “The Diablo III PC/Mac Game revolves around an interesting plot which will keep you spell bound. while you are playing.” – Punctuation issues aside, thanks for reminding me that I’ll only be spellbound while I’m playing.
  • “Bring home the PC video game to solve the mysteries of the mighty Barbarians.” – That really isn’t what the game is about… at all.
  • “The Barbarians will have a variety of revamped skills at their disposal based on the use of their incredible physical prowess.” – Nothing too bad about this… except that this line appears twice in the short write up.

So yeah, it’s terrible, and the copywriter seems to have an unhealthy fixation with the barbarians.

Moral of the story: If your copywriter is ridiculously cheap, there’s a reason for that. Just pay the other guy the extra few dollars instead.

For much better copy, you can check out That site has my wife giggling (for the right reasons) every single time.



About Drew

I love videogames, movies, my wife and my dog (in no particular order).

3 responses »

  1. You guys have Groupon in Singapore too? It’s all the rage here in San Francisco.

    • drewpan says:

      Yeah it just started here not too long ago. Their copy is hilarious! I love it! Makes my wifey kinda wanna buy everything though…

      • Actually, the whole coupon craze is really popular here in San Francisco, and there are about five other Groupon wannbes. I use Groupon and the like to take advantage of awesome specials with restaurants.

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