I had a discussion with a friend lately that kinda angered me. We were talking about his blog, and I was pointing out that some of his posts need a bit of work because they’re too unpolished and loose, especially since he’s trying to make money from it. This guy basically shoots me down and then said something along the lines of “I don’t need to improve my posts. I have an Internet Marketing mentor to teach me about affiliate marketing and that’s what is going to bring me the money.”
Is this really what the new generation thinks blogging is about? Generating traffic through by exploiting search engines? Throwing in a bunch of keywords to snag an unsuspecting visitor? I mean, whatever happened to having an interesting thought and wanting to share your views with the online community? Whatever happened to the desire to improve your writing and expressiveness?
But that’s okay, really. If a blog is purely for profit, then that’s fine. But surely it would still make sense to put some effort into generating engaging content, right? The kind of content that makes an audience think, and come back for more. To say that a blog can get by purely on being extremely SEO-savvy without any substantial content is like saying that a band doesn’t need good songs as long as they have a slick marketing campaign behind them, or a videogame doesn’t need solid gameplay as long as the graphics are breath-taking.
Historically, well-written stories have been the key to attracting audiences. People like content that they can relate to, because it means something to them and has some intrinsic value to it. This kind of content helps them learn and provokes thought. Engaging content not only improves the human race by the sharing of ideas, but on a shallower level, it also helps sell stuff. It worked for Shakespeare, it worked for Sorkin, and it will work for the next guy to come up with a terrific story. Good writing has and will always be a good solid foundation for any successful blog, novel, movie, song, or even videogame. It may not be the only winning factor or the key to a quick success, but if the content is good enough, success will follow.
I dunno, I guess I’m just a strong supporter of the concept that “hard work will never fail you”, and I hate get-rich-quick schemes.
I stumbled across a post on another friend’s blog recently, and he shares my sentiments. Check out Alvin’s post on The 2 Ultimate Secrets to Blogging like a Rock Star.